Santa Lucía wanted to congratulate all its policyholders on their birthday in a unique way. For this we composed a special song for each client personalizing their name, age and date of birth with a close and catchy theme.


This strategy was carried out taking into account 2 objectives:

  • Rejuvenate the brand

  • Add value to each of your clients with this personalized gift.


For this campaign, we seek to convey the value of life through an optimistic song that will start the user with a smile, a personal soundtrack for such a special day.


Santa Lucía allowed to share the experience by RRSS, E-mail and WhatsApp.