Real Madrid did not give the options to their partners to viralize or share their birthday greetings videos, that’s why after sending the video to each member, there were some who recorded it and uploaded it to social platforms, achieving more than 2.5 million views.
One of these users was Tomás Roncero, who posted the video on his Facebook profile, and it was shared by more than 1000 people. He also decided to send it to AS. The newspaper published it on the cover and included it in AS TV. Due to the success of the viewings, AS returned to generate other news recognizing the idea and the development.
The average of visualizations per user is of 18 times and more than 1160 adults have seen it more than 100 times. Achieving 7.060.000 organic reproductions.
A child watched it 350 times.