Real Madrid did not give the option to its partners to be able to viralize or share their birthday congratulations videos. After sending the birthday card to each member, there were some that recorded it and uploaded it to social media plataforms achieving more than 2.5 milllion views.
One of these users was Tomás Roncero who posted the video on his Facebook profile, and it was shared by more than 1000 people. He also decided to send it to AS. The newspaper published it on the cover and included it in AS TV. Due to the success of the viewings, AS returned to generate other news recognizing the idea and the development.
The average of visualizations by users is 18 times and more than 1160 adults have seen it more than 100 times. Achieving 7.060.000 organic reproductions.
A child came to watch it 350 times.