Success campaign of Orange
How much am I paying per month? From what day does my bill arrive? How do I know what services I have in effect?
In Orange they have everything clear. The key to achieve customer satisfaction (more than 20 million in Spain), was to inform them in a personalized way of everything they had contracted ... And that's what we did!
Thanks to Snippet technology, we design a template with all the existing variables: number of lines for each person, types of rates, billing dates, additional services ... In total, more than 4,677,785,600 possible combinations.
Or what is the same, a unique video that we created and sent to each user, and that allowed us not only to qualify their data, but also to encourage the download of the “My Orange” App.