MAPFRE challenged us to try to increase the rate of renewal of policies with the lowest chance, as well as the qualification of their policyholders to optimize the work of their customer service platform. We create for each of them a video with 9 personalization’s generating more than 450 millions of combinations giving them information about their policy, benefits, payment methods, advantages, discounts and more!


The 65% of the users who landed on the experience showed interest in the message by viewing it to the end and almost 50% of customers asked to speak to an agent to continue with the process. Qualified leads coming to the platform show 70% efficiency, opening the door to strengthen cross-selling and increasing the customer profitability.