Jumanji in 2017 was released in the best cinemas with “Welcome to the jungle”.
How could we encourage people to come and see the new movie?
We thought about creating a personalized online experience where each user was the protagonist: The trailer-experience!
And as a guide for this adventure, we chose the most charismatic gamer on YouTube: El Rubius, who could address and speak to each user by their name thanks to Snippet technology.
The good results showed up immediately and with only 1 post on social media (FB, TW and IG), we helped Sony raising its highest grossing at the box office in recent years.