In 2017 Jumanji "Welcome to the Jungle" was released in the best cinemas.
How could we encourage people to come to see the new movie? We thought of creating a personalized online experience where each user was the protagonist: The trailer-experience!
And as a guide to this adventure, we chose the most charismatic Youtube gamer: El Rubius, who could address and speak to each user by name thanks to our technology in Snippet.
The good results showed up immediately and with only 1 post on Social Media (Fb, Tw, and Ig), we helped Sony raise its biggest income in the cinema box office of the last years.