La Hermandad, the ClaroVideo franchise series, launched in 2017 its third season.
Our goal: to capture the attention of those who had seen the past seasons of the series and offer them an incentive to see the new one.
How did we do it? Creating an experience where the viewer became an infiltrator of the Brotherhood. A personalized video where each user could uncover next to the protagonist of the series, Julio Kaczyuski, the best kept secrets of the first and the second season.