La Hermandad, Claro Video's franchise series, launched its third season in 2017.


Our goal: Capture the attention of those who have not seen the past seasons of the series and offer them an incentive to see the new one.


How did we do it? Creating an experience where the viewer became an infiltrator of the Brotherhood. A personalized video where each user could uncover, next to the protagonist of the series, Julio Kaczynski, the best kept secrets of the first and second season.