Amex wanted to communicate to their clients how to get more out of Membership Rewards points and also, take advantage of the same communication to inform them about the simplicity of managing their accounts from the APP.


To do this we created a video with 4 personalization’s (name, card type, accumulated points and conversion), where the card user was informed of all the possibilities offered by Membership Rewards points and their benefits, as well as handling the APP in a easy and visual way.